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I rarely visit dealerships myself but I made a very special trip to a potential customer today. I found out that they actually have 4 different CRM systems in use in their store today. More or less specific solutions for New cars & Desking, Pre-owned & Internet, Service, and Sold Followup. Because they couldn't find one solution that did everything they wanted, they had to get several products that were good at one thing. Of course their problem now is nobody knows what is going on with a customer across the whole store.I'm excited that we will be able to save them from the CRM nightmare they are currently in.Anyone else out there using multiple CRM systems and feeling the pain?
I rarely visit dealerships myself but I made a very special trip to a potential customer today. I found out that they actually have 4 different CRM systems in use in their store today. More or less specific solutions for New cars & Desking, Pre-owned & Internet, Service, and Sold Followup. Because they couldn't find one solution that did everything they wanted, they had to get several products that were good at one thing. Of course their problem now is nobody knows what is going on with a customer across the whole store.
I'm excited that we will be able to save them from the CRM nightmare they are currently in.
Anyone else out there using multiple CRM systems and feeling the pain?
