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Pending on how many rooftops you have, this should be a fairly simple and straightforward process for a marketing department that can stay organized. I recommend checking out Casey Meraz's comprehensive article on how to do a local citation audit for yourself.

Yes, this is an old article as far as the speed of change in algorithms goes, but the foundation is there and it should act as an actionable plan to help you move forward. If anyone here has questions about local seo, I am always happy to answer them. It's sort of my bread and butter (Im no Greg Gifford, but I know my stuff). It's automotive that has me brain cramped and trying to figure things out.