Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
There are a lot of sides to a value added program. Lots of advantages and disadvantages. I'll just say that we had the "Winner's Edge" Value Added program which gave the customer quite a bit in freebies (oil changes, state inspections, services, etc.) and we got rid of it. Yeah, we lost a few deals because of it, but I guarantee you it was not due to not giving a bunch of freebies away. With that said there is one thing that makes a value added program essential....is it your brand? Is your dealership name known more because of the program, or is your advertising/branding strong enough to sell your name without the freebies? One of our competitors, the Priority Auto Group, would have a lot to lose if they gave up their "engines guaranteed for life" slogan. Customers don't know them by Priority, they know them by "guaranteed engines".
There are a lot of sides to a value added program. Lots of advantages and disadvantages. I'll just say that we had the "Winner's Edge" Value Added program which gave the customer quite a bit in freebies (oil changes, state inspections, services, etc.) and we got rid of it. Yeah, we lost a few deals because of it, but I guarantee you it was not due to not giving a bunch of freebies away.
With that said there is one thing that makes a value added program essential....is it your brand? Is your dealership name known more because of the program, or is your advertising/branding strong enough to sell your name without the freebies?
One of our competitors, the Priority Auto Group, would have a lot to lose if they gave up their "engines guaranteed for life" slogan. Customers don't know them by Priority, they know them by "guaranteed engines".
