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I've personally never been a fan of "Lifetime...." "Home of the Lifetime...." "Your Car Dealer for LIFE". I always felt as if it was hokey and that most people question it and know that it's not truly "FREE" but then again people are people, they still seem to go/believe just about anything.I agree with Alex. Does your dealer have a "Brand" first and are these the extras that you provide when you do business OR are you only known as the Freebie Dealer?I think there are other ways of branding your dealer and building a strong "why by from me" message. However, I do understand each area is different and the competition can be fierce. These little extras can be nice when in the close.
I've personally never been a fan of "Lifetime...." "Home of the Lifetime...." "Your Car Dealer for LIFE". I always felt as if it was hokey and that most people question it and know that it's not truly "FREE" but then again people are people, they still seem to go/believe just about anything.
I agree with Alex. Does your dealer have a "Brand" first and are these the extras that you provide when you do business OR are you only known as the Freebie Dealer?
I think there are other ways of branding your dealer and building a strong "why by from me" message. However, I do understand each area is different and the competition can be fierce. These little extras can be nice when in the close.
