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You're already selling one of the few brands that many people believe is extremely reliable, not sure if a lifetime warranty is really all that necessary in your case. The only place I've worked that offered something similar was a domestic brand, thus such a thing was badly needed. A free maintenance package should have similar perceived value as a lifetime powertrain warranty for you customers. With that said, I'd suggest building a sense of urgency on the warranty offer while it lasts.
You're already selling one of the few brands that many people believe is extremely reliable, not sure if a lifetime warranty is really all that necessary in your case. The only place I've worked that offered something similar was a domestic brand, thus such a thing was badly needed. A free maintenance package should have similar perceived value as a lifetime powertrain warranty for you customers.
With that said, I'd suggest building a sense of urgency on the warranty offer while it lasts.
