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Great post! I went to your website after reading the posts! As most are aware I love Dealer.Com and see your website is a Dealer.Com website so people will find you regardless of any "Gimmick". You read that right "Gimmick" and if your dealership has to rely on a gimmick to sell Honda then you're right to worry but I have a feeling you're talented Internet guys and you can sell value without a warranty.l Value is a perception and every dealer can offer some value in doing business in their dealership. However, not every dealership has YOU! This is the car business and nothing will ever change the fact that people buy from people and not from price! Is it really the "Value Package" that gets you the sale or is it your belief in your "value package" that comes across to the customer as a passion that gets them to like you and your dealership that gets you the sale. I believe it's the second one. Beleive in yourself, your dealership, your customer and the "value package" will no longer be what is important but your passion in other "value". I also think that if you believe in the "value package" without the warranty it will have the same effect and you won't even feel the loss of the "warranty for life"!