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Mitchell,

Thanks for the great reply. Your post made me think of an encounter I recently had with a customer and wanted to share with you. The gentleman I'm speaking of (lets call him Eric) was an internet lead of mine that was organic through our dealer.com site that came accross back on the 22nd of October. At that time, in our inital conversation, he stated he was shopping several Honda dealers and wanted to know what we had to offer. After preaching our store up a bit as well as the value package, he decided to hold off till the new incentives came out in November. After contacting him with new incentives at the beginning of the month things started to cool down, but I still followed him closely. Just yesterday I got a call from Eric. He was upset about a bad expierence he had with a salesman at one of our competitiors stores. He was such a nice guy he went as far as to say he would have mentioned his disdain for this person to his superiors, but was worried that in the tough economic times were having he may cost him his job. He went on to say that after that experience he got a quote of 100 cheaper than I had offered from another store, but he wanted to do business with us because of the videos he saw of us on our website. He felt like he connected with us. Like we were good guys to do business with, and he would be happy to pay the small amount more to do business with us. Which brings me back to your post. YOUR ABSOLUTELY RIGHT. So many times we overlook our most valuable asset (ourselves) when selling. People will always buy from people, and in this arena of internet sales, people are making determinations about us without even meeting us, but by going online gathering information that ultimately gives them a real impression of who we are and what we do. Thanks to great vendors like dealer.com (who we are extremly happy with, shout out to our excellent account manager Elizabeth Hecker!) this process has become much easier for our customers. They can connect without ever setting foot on our lot, and they are buying from us for us.....not our free warranty! Thanks Mitchell! Hope you are having a great month!