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The biggest one is your own sales history from the DMS, so when you can see exactly how fast you turned a unit and what did you profit. If historically you avg 3K in profit you would know where to start. Also we only pull from dealers VDP for marketing listings, not 3rd parties so we get more accurate data. We also auto match with the market listings so you are comparing the same unit down to trim and miles, of course you can manually adjust this if needed, but its pretty accurate. We also pull in all OEM build data.