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Victor,

I am missing some info to understand the what your measuring to help me understand the stories that the chart presents. 

For example:

--what is a "SRP to VDP conversion"? (details of the study)

--What is the date range?

--Is this a "before and after" study?

--Why is there a rising trend (was your study fully populated at date of launch?)

--Where are the "before" measurements?

--Why are the other stores grey'd out?

Looking forward to your thoughts,

Joe