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I'm a newbie here, but I can't fathom advertising vehicles without being meticulous in your ads and photos.  Customers are always looking for specific options and/or key words to trigger an emotional feeling.  Once you click that button in their brain with your great photos and ads, customers will be emailing you first.  Also, let your customers know that you're more meticulous and you will sound like a more reputable company to buy from.  Product knowledge gains trust and believe it or not garners sales.  I encourage our sales guys to learn every package and option by heart.  This speeds up the advertising process and helps when sales come around.  Mind you, they have no choice as we collectively have only 3-4 guys doing all the advertising, selling, and F&I.