We have found a way to track acquisitions (no sale of a new or used car) in the DMS and a few of our dealers are killing it!
A Cadillac store down South pulled 8 cars out of the service drive with our software in April - solely acquisitions. A low-volume group in Indiana is pulling 2 to 3 cars a month out of their service drive consistently per store. We have a few stores well into the double digits.
These stores are using an outsourced BDC to help with follow-up after a customer engages with our app.
We only see these when the car the dealership acquired is sold to someone else. So far we've tracked 122 straight acquisitions that have already been sold across 42 rooftops.
What about the traditional sale?
Through May of 2022, we have tracked 740 total sales with 740 total trades (we only track the VIN we sent an offer to and whether the customer clicked on the offer to play within our app - if they don't trade that car, we don't count it yet). Of those 740 sales, there are an additional 135 trades yet to be sold. This is across 53 rooftops in 21 states representing 15 different OEMs and 9 different DMS systems.
On average, it takes about 5 hours for the customer to engage with the offer and 21 days for their VIN to show up as a trade on a closed deal in the DMS. It takes, on average, 25 days for their trade to show sold in the DMS to the next buyer.
We had a hell of a time getting all this straight based on VIN-only tracking because so many customers we sent an offer to are buying the trades of other customers we sent an offer to. It was confusing trying to deduce what the hell was going on in the data 
but 
to so much incremental business! When you tap the service drive, you're just getting bonus business... in most cases.
