Every 30 days, I go car shopping with AI. Today, we're at DEFCON2.
AI is not fully ready for prime time, but, the structure is there. The bleeding edge of Pioneering dealers see this coming. [USER=4695]@Ryan Everson[/USER] is one.
IMO, by 2027, your customers will have personal AI shopping assistants that follow them through the ENTIRE purchase journey.
Car-Shopper “Jobs to Be Done” (high-level)
- Define Needs & Budget
Clarify use-case, must-have features, and comfortable payment/price ceiling. - Product Research
Compare makes, models, trims, reliability, ownership costs, incentives. - Inventory Analysis
Locate VIN-level vehicles that match specs; check mileage, condition, and pricing. - Dealership / Seller Evaluation
Vet dealer reputation, transparency, service ratings, and distance/shipping options. - Vehicle Evaluation
Arrange test drives or third-party inspections; validate comfort, performance, and feature fit. - Deal Structuring & Negotiation
Align on price, trade-in value, incentives, out-the-door numbers, and timeline. - Finance & Insurance (F&I)
Secure financing or lease terms, choose add-ons (GAP, service contracts), finalize paperwork. - Delivery & Setup
Take possession, verify documentation, set up connected-car services, schedule first service visit.
Just over the horizon, so fundamental is the charge that is manifesting, the entire dealer org will need to reinvent itself.
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I'm in AI 3-4 hrs a day. My startup has pivoted to use 'AI Compute' as it's merchandising engine. Watching all of this, I bet that by 2027, AI will have hit critical mass and it'll be topic #1 at #DMSC27 and I bet [USER=12537]@brianpasch[/USER] will be riding this wave.
