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Unfortunately Chris is correct: We can't get half of the stuff that you want but not just because the vendor doesn't want to do it but because 98% of the dealers out there either don't care about this magic we sell or they care but they don't understand it anyway. The scope of work is tremendous but the reward is very little. I would adventure to say that half of the guys reading this will agree that they could work and use this stuff but they would even have a hard time selling the idea of the investment of time and money to their own dealer principals. So as a vendor why offer something few people would care to use or understand?I go to many dealers where I show website systems that do 2o things their current systems don't do (like having rebates on new cars, on page SEO, content builders, etc) and their answer is: "but I pay $499 for my website", indeed you do and indeed we knew coming in your website was $499. Then they turn around and spend $20K on a 1-month mailer. The car business has not yet embraced digital, the Dealer refresh community is unique and unheard in the mainstream of the dealer body.I disagree with Chris (and let me say that I find him to have a lot of common sense moist of the time) with having website and SEO under one roof most-of-the-time. If for SEO you mean on page SEO, site optimization, etc I would say yes right away. If you also add external digital assets like blogs, content management, microsites (digital assets in general) I would say no because most website companies are not geared financially to build these low profit assets so they either don;t do them or they usually do a poor job.
Unfortunately Chris is correct: We can't get half of the stuff that you want but not just because the vendor doesn't want to do it but because 98% of the dealers out there either don't care about this magic we sell or they care but they don't understand it anyway. The scope of work is tremendous but the reward is very little. I would adventure to say that half of the guys reading this will agree that they could work and use this stuff but they would even have a hard time selling the idea of the investment of time and money to their own dealer principals. So as a vendor why offer something few people would care to use or understand?
I go to many dealers where I show website systems that do 2o things their current systems don't do (like having rebates on new cars, on page SEO, content builders, etc) and their answer is: "but I pay $499 for my website", indeed you do and indeed we knew coming in your website was $499. Then they turn around and spend $20K on a 1-month mailer. The car business has not yet embraced digital, the Dealer refresh community is unique and unheard in the mainstream of the dealer body.
I disagree with Chris (and let me say that I find him to have a lot of common sense moist of the time) with having website and SEO under one roof most-of-the-time. If for SEO you mean on page SEO, site optimization, etc I would say yes right away. If you also add external digital assets like blogs, content management, microsites (digital assets in general) I would say no because most website companies are not geared financially to build these low profit assets so they either don;t do them or they usually do a poor job.
