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My Golden Rule is "there is no such thing as bad data". COUNT EVERYTHING. 1. Don't exclude customers that didn't hit your SRP or VDP. Use that data to find out why. Why didn't they goto my SRP or VDP? What did they find, or not find, that kept them from these pages?2. There's no such thing as a half lead. If their time on site was too short, dig into the data and find out why (excluding bounces of course). What brought them to the site (source) and what were they looking for that they left so quickly. Was my page load time too long when clicking between pages, etc...3. Unique users data should filter out those that have visited the site more than once. Lastly, don't rely on your website vendor to provide the best data. You gotta roll up your sleaves and dig for it. Google Analytics and your CRM are great tools to get what you need.
My Golden Rule is "there is no such thing as bad data". COUNT EVERYTHING.
1. Don't exclude customers that didn't hit your SRP or VDP. Use that data to find out why. Why didn't they goto my SRP or VDP? What did they find, or not find, that kept them from these pages?
2. There's no such thing as a half lead. If their time on site was too short, dig into the data and find out why (excluding bounces of course). What brought them to the site (source) and what were they looking for that they left so quickly. Was my page load time too long when clicking between pages, etc...
3. Unique users data should filter out those that have visited the site more than once.
Lastly, don't rely on your website vendor to provide the best data. You gotta roll up your sleaves and dig for it. Google Analytics and your CRM are great tools to get what you need.
