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It sounds much more like you've ventured into the web marketing/interactive design field more and that market is pretty hot. I wouldn't say exclusively as Dealer.com still develops the site, but, something in the 55-65k range in a major metro market. Outside of that, perhaps 50-57k. Do you handle the PPC? SEO? The more you handle technically, the more you're worth. If you do PPC, SEO, and the interactive media, I think you're looking around the 65-75k range. More importantly, what do you feel you're worth to the group? I've seen some eCommerce Director roles in the six figure range but those are for some larger groups (15+ stores).