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I don't think I have established all job duties this position would entail.  Making it tough to establish those incentives.  We do not have an Internet Dept or BDC.  All leads and phone calls are handled by the sales floor with the sales managers in each department.  This "Internet Marketing Manager" won't be involved in any of this.  Main Duties would include creating reports for the GM and New/Used Directors, managing vendors performance on SEO for the websites, overseeing our managed PPC campaign, all social networking, etc.  These duties will evolve over time I'm sure.  I have the salary figured out but would like to establish some incentives for creating more traffic to the website and getting them converted to form submissions.  I guess I was hoping that someone may already have something like this established in their store.