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"What do you want your website to do and how do you know when it's working?"


This is a leading question.  I already know the answer, "Columbiana's passion to sell is all I see."  A make over will fail unless it aligns with Daniels goals, OR, Daniel's goals may need to change.


For example, Daniel's may be the lone ISM in a store full of lot lizards.  A makeover may cost him tens of thousands of dollars.  And, if this is the case, Daniel's GM is at fault (i.e. Daniel's Payplan needs a makeover to align with the new strategy).