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Give them the compliance document up front.

I've read through almost all of them and they're not that intimidating - the branding, colors and vehicle placement tend to be the priority from the OEMs.


Not to be "that guy", but I know of multiple Dealer.com, AutoTrader and other vendor websites that are not compliant and getting complaints from OEMs. I've had a complaint against one of my own websites.

That doesn't apply only to custom work.