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Here's an example of a Non-automotive Vendor doing an Automotive Website:Showcase: Inchcape Toyota, a new benchmark for dealership websites | Branded3This is their write up, and reasoning for what they did, and why they did it. Here's the link to the actual site:Welcome to Inchcape Toyota for new, used, Motability and service and MOTSo, it is completely possible to utilize a vendor outside your industry. They will have to put in the time to research your industry, analyze the research and create a website that better handles the objections of an internet shopper. The initial cost doesn't come cheap, and there will always be continued improvements to be made.So, if you have 10+ stores in your dealer group, and can afford to have a developer on staff, then having a 3rd party build your site might be worth it. One site versus 10+ sites would eventually break even.As for the rest of this thread
Here's an example of a Non-automotive Vendor doing an Automotive Website:
Showcase: Inchcape Toyota, a new benchmark for dealership websites | Branded3
This is their write up, and reasoning for what they did, and why they did it. Here's the link to the actual site:
Welcome to Inchcape Toyota for new, used, Motability and service and MOT
So, it is completely possible to utilize a vendor outside your industry. They will have to put in the time to research your industry, analyze the research and create a website that better handles the objections of an internet shopper. The initial cost doesn't come cheap, and there will always be continued improvements to be made.
So, if you have 10+ stores in your dealer group, and can afford to have a developer on staff, then having a 3rd party build your site might be worth it. One site versus 10+ sites would eventually break even.
As for the rest of this thread
