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I never once said you not to DIY or hire someone outside the industry, There's all kinds of DIY winners out here

--http://www.carsense.com/

--http://www.auctiondirectusa.com/

--http://www.cityauto.com/

--http://www.westherr.com/

My thoughts from 2011*:

"One of the greatest errors in considering building a DIY dealer website is under-estimating the task.

If I hand you a guitar and ask you to play me a song in 3 months, can you see the difficult road ahead?... Yes.  Now, if I hand you a guitar and ask you to play me a song in 3 months AND MAKE MONEY WITH IT...  Can you see how much harder the task becomes?

Making a web site can be easy. OUT PERFORMING the site your replacing ain't easy.

Think about it."

* http://forum.dealerrefresh.com/f43/really-debating-running-my-own-managed-dealer-website-whos-running-their-own-dealer-website-considering-2258-2.html#post19612