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For those DR readers that are entertaining building a site on your own, or hiring an non-auto developer, look at this VDP review below.

Could you do this yourself?  Can whom ever your hiring do it... from day 1?  How many years will you invest to get your rent-a-geek to be this accomplished?   How many months of lost opportunities are you look at?  Selling cars is a team sport. Compare the depth of Craig's insights vs a geek that prefers to ride a bike to work.  You've got years of mentoring ahead of you. IT'S AUTOMOTIVE TALENT AND EXPERIENCE LIKE CRAIG BRINGS THAT SELLS MORE CARS.

One last thought.

Spencer's post missed the business side of this.   The website is a rather small fraction of the total cost of the stores operation, yet its VERY CRITICAL to the stores success.  So, the highest ROI is to get the highest performing website (more sales).

 In the end, to win the war, the entire project will be resting on the shoulders of the smartest guy in the room. 

Uncle Joe Rule #44:  "Hire Smart or Work Hard"