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I wouldn't recommend anyone go down this road if they don't have someone who has the expertise or sufficient knowledge on staff with the time to see it through. The original RFP is critical in it's detail, but once development starts there is still some monitoring that needs to be completed. Off the top of my head, I would ensure that the Internet Leads Manager is in on the discussions, but unless your website and all third parties are under-performing than he/she likely doesn't have time for this either.95% of the time a dealership will be better off with an Automotive specific vendor.I just want to be clear that the other 5% of the time does exist and can work if managed correctly from the dealership side.
I wouldn't recommend anyone go down this road if they don't have someone who has the expertise or sufficient knowledge on staff with the time to see it through. The original RFP is critical in it's detail, but once development starts there is still some monitoring that needs to be completed. Off the top of my head, I would ensure that the Internet Leads Manager is in on the discussions, but unless your website and all third parties are under-performing than he/she likely doesn't have time for this either.
95% of the time a dealership will be better off with an Automotive specific vendor.
I just want to be clear that the other 5% of the time does exist and can work if managed correctly from the dealership side.
