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The biggest issues I saw in going with non-automotive, They don't GET what we're going for. If you're at a dealer that wants to rip open the envelope by making something no other dealer has, then I'm 98% sure you fall into the GET IT group. When you start talking about SPR layouts & VDPs, CTAs, ADF feeds, they get a little fidgety. If you go into what information is going to need to be displayed, sorted, and the ongoing content and changes, along with the SEO needs we think of as basic, you can see the panic in their eyes. Cars aren't toothbrushes, I don't have 5 blue ones and 3 red ones; each is unique. If you want to trust an untested company with your biggest lot, your first impression and want to invest in them the time it will take to teach them a good piece of the CarBiz, it could go very well. However, it took about 2 months to get launched with a dealer focused provider and we're still working on getting everything actually finished. The site is also out preforming one OEM site and quickly gaining on the other OEM site's numbers in just 4 months live.