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Hey Bill - the biggest challenge is in the inventory display and service scheduler (most of those are iFrames anyway).  The rest of the website is nothing more than any other website on the Internet.  If you can find an inventory display you like, then building a website is super easy. 


You'll want an inventory display that is willing to work with compliance issues.  Compliance will be more burdensome as you're going to make it very challenging for those compliance folks clicking around something they don't recognize.