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Like [USER=2]@Alex Snyder[/USER] said, inventory is the most complicated aspect to do well.


Most of the big players (like DI and DDC) use Algolia to power their inventory search. They have a super easy to use API with pre-built out UI components. It will still require a developer though.


When you dive into Algolia's docs, you'll quickly realize just how powerful Algolia is, and that the players in the automotive industry are only scratching the surface of its capabilities.


If Algolia ends up being too pricey, Typesense is a similar open source alternative that is coming close to feature parity.


Note: you're likely going to end up paying substantially more, obviously initially but also monthly, when building a custom website. And you also assume the ongoing maintenance and support responsibilities.


I will also challenge you to consider that dealership websites looking and functioning similarly is not necessarily a bad thing. HGreg's website is great, but you can come somewhat close to replicating the design with DealerInspire and Dealer.com.