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I guess you need to prove it but the hypothetical conversion math is better.A long time ago, like 2012 I ran an experimental website with dedicated campaigns that did a very similar approach. Home page was the inventory, and the conversion was better, like double.I think it was skewed though as the messaging was negotiate online when that didn't really exist in the marketplace so the allure was an influential reason for the conversion bump. Also went to a lot of prior customers...so take with a grian of salt.
I guess you need to prove it but the hypothetical conversion math is better.
A long time ago, like 2012 I ran an experimental website with dedicated campaigns that did a very similar approach. Home page was the inventory, and the conversion was better, like double.
I think it was skewed though as the messaging was negotiate online when that didn't really exist in the marketplace so the allure was an influential reason for the conversion bump. Also went to a lot of prior customers...so take with a grian of salt.
