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Yea great point. Most of the time, it's never one thing. I'm the type of buyer that could go from a Lexus ES300h (reliability, no frills interior, 40+mpg, good resale) to a Silverado 1500 (good depreciation, bad on gas, but useful to have and roads by me are terrible), to a Tesla Model S (sexy car, cool tech features, family sedan, good performance) all the way to a Volvo XC90 (never been a fatality). I could walk into the dealership looking to see one and walk out with another. Happens all the time! We're emotional buyers.


To answer your question, if you can get more cars in front of people on the site, chances are they'll have a more productive visit when they get to your store. I don't think a voice assistant is a useful feature for something like this. I don't think they're really all that useful in general. Overall, I think being able to present the vehicles on your lot in a better way, without a ton of clutter is useful. Just has to be marginally better. It's nice to experiment with this stuff when you don't have thousands of dealers to support too.