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They all suck & I know why.



I was Senior Director of Innovation at DDC.   There was a genuine desire to innovate, but there are 4 parts that cause the lack of innovation.

  1. No Shopping Cart in auto. (shopping cart performance can't be argued with)
  2. Car dealer's rabid demand for lead gen above all else, coupled with web vendors inability to connect the invisible car shopper to a sale (see 'No Shopping cart')
  3. Mega vendors are filled with Technologists that genuinely believe the dealer is evil and they can build the system to drive them out of existence.
  4. OEM compliance is important, but, it'll suck the bandwidth out of an org.