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And who could blame them? Again, why should a vendor spend extra time, money, and effort into building a site when they can just copy and paste what 80% of dealers want and are happy with? It's really not their fault. It's our fault.


When I looked for a new site, I thought nothing about lead generation. I wanted the most modern site possible that was fast and clean and gave the customer the most information possible without any clutter; especially on mobile. I only made one decision that had anything to do with getting leads and that was just making the lead form default over the prequalify form in the attached. Motive is working on changes the text to something other than "Confirm Availability" for me. You will also note that there isn't a single 3rd party product on the new site. It's all baked in.