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Optimization for ai is different in a number of ways. For one keywords are less important and natural language is more important. This is just good all around for humans also.I can see schema markup being expanded and specialized more with sites essentially having their own knowledge graphs. This provides a framework for generative search to leverage that people are already familiar with.The quality of the data powering sites, the systems that manage this and the skills needed to understand and improve it are all areas that will as see new focus.
Optimization for ai is different in a number of ways. For one keywords are less important and natural language is more important. This is just good all around for humans also.
I can see schema markup being expanded and specialized more with sites essentially having their own knowledge graphs. This provides a framework for generative search to leverage that people are already familiar with.
The quality of the data powering sites, the systems that manage this and the skills needed to understand and improve it are all areas that will as see new focus.
