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I can see content creation becoming more important than site-structuring. The AI searches I've seen have been highly focused on user discussions that directed it to certain sites. For example: "what is the best pizza in Vermont" led it to various forums and Reddit threads that then showed the business results as those company's pages along with the discussions it analyzed to deliver those results. And those results were fairly spot-on in my opinion.Compared to the same search in Duck Duck Go (because Google), it delivers all the corporate pizza places like Dominos and the closest local places to me.The AI did not give Dominos as a result, so there is a win right there The AI search results came back in an easy-to-digest paragraph with results bulleted underneath. It looked at the entire state instead of what was closest to me (AKA answered my question) and worked off of human discussions instead of site structures and user reviews on Yelp.If anything, AI search is going to make "SEO" more important as a content generation tool that builds engagement with visitors. Businesses are going to need people speaking about their businesses and that requires good content... and other things.
I can see content creation becoming more important than site-structuring. The AI searches I've seen have been highly focused on user discussions that directed it to certain sites. For example: "what is the best pizza in Vermont" led it to various forums and Reddit threads that then showed the business results as those company's pages along with the discussions it analyzed to deliver those results. And those results were fairly spot-on in my opinion.
Compared to the same search in Duck Duck Go (because Google), it delivers all the corporate pizza places like Dominos and the closest local places to me.
The AI did not give Dominos as a result, so there is a win right there
The AI search results came back in an easy-to-digest paragraph with results bulleted underneath. It looked at the entire state instead of what was closest to me (AKA answered my question) and worked off of human discussions instead of site structures and user reviews on Yelp.
If anything, AI search is going to make "SEO" more important as a content generation tool that builds engagement with visitors. Businesses are going to need people speaking about their businesses and that requires good content... and other things.
