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On a different note, these AI searches are making me realize the importance of DealerRefresh.  If these systems are better at deciphering human conversation (thus not needing site structuring and meta techniques) and heavily weighing that content, a site with nearly 20 years of user-generated content might do a little better than others.  In terms of automotive technology discussions, we will have to see if/how Facebook does something to make all the group discussions available.