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I can tell you right now your toughest problem is selection. Like Joe was saying earlier you should be more concerned about stocking the right vehicles. You might want to look into ways to make your website look bigger. Don't show the number of cars you have in stock on your homepage. On your inventory listings page (Metropolis Auto Sales - www.metropolisautos.com) see if you can find a way to make those listings larger. Show more than 10 cars per page. Rename the navigation items to be more "customer-talk" than "dealer-talk" - when was the last time a customer walked in and said "let me see your inventory"? They probably wanted to see your "cars" - think of those kind of things.Your website is flexible unlike your physical location. Years ago I used to be into modifying and showing a Honda S2000, and the place to buy parts from was Evolution Autosports in Chantilly, VA. Evolution was such a big draw because the owner was on every S2000 Internet forum and had pictures of the coolest cars to show off all the time. About a year after I got to know the owner I talked him into hosting a car show at Evolution. I was shocked to find out Evolution was roughly an 800 square foot store in a strip mall that had virtually no inventory. I was always envisioning this Taj Mahal of a tuner's Disney World gone to Vegas - waaaay over the top. I was blown away. The moral of the story is that you can be anything you want online.
I can tell you right now your toughest problem is selection. Like Joe was saying earlier you should be more concerned about stocking the right vehicles.
You might want to look into ways to make your website look bigger. Don't show the number of cars you have in stock on your homepage. On your inventory listings page (Metropolis Auto Sales - www.metropolisautos.com) see if you can find a way to make those listings larger. Show more than 10 cars per page. Rename the navigation items to be more "customer-talk" than "dealer-talk" - when was the last time a customer walked in and said "let me see your inventory"? They probably wanted to see your "cars" - think of those kind of things.
Your website is flexible unlike your physical location. Years ago I used to be into modifying and showing a Honda S2000, and the place to buy parts from was Evolution Autosports in Chantilly, VA. Evolution was such a big draw because the owner was on every S2000 Internet forum and had pictures of the coolest cars to show off all the time. About a year after I got to know the owner I talked him into hosting a car show at Evolution. I was shocked to find out Evolution was roughly an 800 square foot store in a strip mall that had virtually no inventory. I was always envisioning this Taj Mahal of a tuner's Disney World gone to Vegas - waaaay over the top. I was blown away. The moral of the story is that you can be anything you want online.
