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Difficult to place a number without knowing your list of job responsibilities. But you need to demonstrate to your dealer group how much additional organic traffic your efforts are generating, how much paid search expense that is saving them, and how much of that traffic is converting into leads - which you can then roughly extrapolate to sales and subsequently gross profit.If you went away today, where would they be a year from now - what additional expenses would they have to take on, and approximately how many sales would they potentially lose?[USER=2]@Alex Snyder[/USER]'s ranges are a little higher than I would have pegged them at. But one thing to keep in mind is that the client load on the vendor side is often 3-10x what you may experience on the dealer side.
Difficult to place a number without knowing your list of job responsibilities. But you need to demonstrate to your dealer group how much additional organic traffic your efforts are generating, how much paid search expense that is saving them, and how much of that traffic is converting into leads - which you can then roughly extrapolate to sales and subsequently gross profit.
If you went away today, where would they be a year from now - what additional expenses would they have to take on, and approximately how many sales would they potentially lose?
[USER=2]@Alex Snyder[/USER]'s ranges are a little higher than I would have pegged them at. But one thing to keep in mind is that the client load on the vendor side is often 3-10x what you may experience on the dealer side.
