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think of it more like this... If a dealership was going to hire someone to come in and handle the SEO for a single-point dealership and do 40ish hours of work a week, they wouldn't want to hire someone who's green - they'd want someone with experience and a proven track record of helping dealerships get more organic traffic and more leads.That's EASILY a $75-80 thousand a year position, possibly even higher. But there are hidden costs there... like conferences - if they want someone who's going to stay on top of updates and best practices, they're going to have to send that person to at least a few conferences every year (marketing conferences, outside of automotive). Tickets are usually $1500-2000, plus plane ticket, hotel, ubers, and food - so probably 4-5k all-in. Times two, that's another 10 grand they'd need to commit to. So now we're $85-90k at a minimum for total compensation.
think of it more like this... If a dealership was going to hire someone to come in and handle the SEO for a single-point dealership and do 40ish hours of work a week, they wouldn't want to hire someone who's green - they'd want someone with experience and a proven track record of helping dealerships get more organic traffic and more leads.
That's EASILY a $75-80 thousand a year position, possibly even higher. But there are hidden costs there... like conferences - if they want someone who's going to stay on top of updates and best practices, they're going to have to send that person to at least a few conferences every year (marketing conferences, outside of automotive). Tickets are usually $1500-2000, plus plane ticket, hotel, ubers, and food - so probably 4-5k all-in. Times two, that's another 10 grand they'd need to commit to. So now we're $85-90k at a minimum for total compensation.
