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I've used AI to help with a quick regression analysis from GA4 data as it relates to source / medium and time of day. Once you get a Google Sheet or excel file, you can really get some dynamic info QUICKLY.


What time of the day are customers calling your service department? Is there an influx of calls around lunch time? How does that compare to the number of calls that go unanswered for service appointments during that time? are your service employees out to lunch or busy checking in lunch time oil changes? etc.


Is there a correlation? Most times not, but the task takes far less time with AI.