Back to Cool Sh*t Can I Do with AI Right Now... Dealer notes are SPAM to the car shopper. USELESS.
Design Challenge: Create a two stage readability scoring system that
1). measures how helpful, readable the product story is. Then,
2). measure and score the dealers why buy message and its strategic placement within the product story.
Automotive Content Readability Scoring System (ACRSS)
Sample:
[ATTACH=full]9481[/ATTACH]
result: Brand Damaging & "Why Buy" is Counterproductive
Part 1: The Product Story
ACRSS Total Score: 35/85
Interpretation: Below 60 - Brand Damaging
- The content is a technical specification dump that's difficult to scan, lacks organization, and fails to tell a story about the vehicle.
Part 2: Dealer's "Why Buy" Message Analysis
Why Buy Total Score: 55/100
Interpretation: Counterproductive
- While the non-commission approach is mentioned, it fails to connect with this specific vehicle or buyer and lacks personalization.
Overall Assessment:
This listing requires significant improvement. The product description is a difficult-to-scan list of features without organization or benefit explanations. The "Why Buy" message has a good core concept (non-commissioned sales) but isn't integrated with the specific vehicle or buyer expectations for a performance car.
Recommendations:
- Organize vehicle features into scannable categories with subheadings
- Connect performance features to emotional benefits for Camaro buyers
- Customize the "Why Buy" message to performance car shoppers
- Include more dealer credibility signals specific to sports car knowledge
