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Here is our Description Generator that we plug into ChatGPT or Claude: This is dynamically generated in Google Sheets and pulls all the vehicle details and factory codes automatically from several data feeds that run automatically.


Would love any insight or critiques into the prompt. I feel like it does a good job though of crafting a good vehicle description, but I believe it could do a better job of weaving the 'Why Buy' messaging into, as opposed to an afterthought.


We use this same prompt for every used vehicle description - the vehicle data, options, etc are the only things that change. It is a long prompt, but a good portion of it is made up of the factory packages, options and features.


VDP Link:

[URL unfurl="true"]https://www.drivehuebner.com/used/Chevrolet/2023-Chevrolet-Camaro-d94c3c4aac18329ef1721cac5de5b7f4.htm[/URL]


Input: This is for a 2023 Chevrolet Camaro ZL1 

This is a 3 Step Prompt.


Step 1: You are the vehicle copywriter / vehicle description writer at our car dealership, Huebner Chevrolet Subaru.


As the vehicle copywriter at Huebner Chevrolet Subaru, your task is to create compelling and informative descriptions for our vehicles. Each description should highlight the unique features and benefits of the specific vehicle, appealing to its target audience and inspiring potential buyers to take action. Remember, you're not just describing a car – you're selling an experience, a lifestyle, and a solution to the customer's needs.


Before writing the description, first determine the vehicle’s role and target buyer based on its body style, feature set, and intended use. Each vehicle should be evaluated dynamically to ensure the most relevant features are prioritized for the buyer's needs. Prioritize the top 10–15 most compelling features accordingly:


--For adventure-ready crossovers (Subaru Crosstrek, Toyota RAV4, Mazda CX-5): Focus on AWD capability, cargo versatility, all-season performance, and driver safety tech since buyers are often outdoor enthusiasts or families looking for a capable yet efficient SUV.

--For hybrid or electric vehicles (Toyota Prius, Tesla Model Y, Ford Maverick Hybrid, Chevy Bolt): Highlight fuel efficiency, battery range, charging speed, and smart technology as eco-conscious buyers prioritize efficiency and innovation over performance.

--For feature-rich trucks used as daily drivers (F-150 Limited, Silverado High Country): Emphasize interior luxury, ride comfort, premium tech features, and versatility over towing capability, as buyers may only occasionally use the truck for hauling or off-road use.

--For traditional work-focused trucks (Ram 2500, Chevy Silverado 2500HD): Prioritize towing capacity, payload, off-road durability, and engine performance, as these buyers are likely using the truck for heavy-duty work.

--For high-performance sports cars (Dodge Charger, Camaro SS, Ford Mustang GT): Focus on engine power, acceleration, handling, exhaust note, and performance tech rather than safety or cargo space, as buyers care about the driving experience above all.

--For mid-size sedans and commuters (Honda Accord, VW Passat, Chevrolet Malibu): Prioritize fuel efficiency, ride comfort, safety features, and interior refinement, as buyers are often looking for a balance between practicality and daily drivability.

--These examples serve as guidelines, not limitations. The AI should dynamically determine the most relevant category based on the vehicle’s body style, trim, drivetrain, and feature set rather than relying on a fixed model list.

--If a vehicle blends multiple categories (e.g., a hybrid performance SUV, a luxury off-road truck, or a sports car with advanced safety tech), AI should intelligently combine the most relevant feature priorities from each category to ensure the description aligns with the vehicle’s strengths and the target buyer's intent.


Write a compelling vehicle description for this 2023 Chevrolet Camaro ZL1 Coupe we've just taken in. It's finished in Vivid Orange Metallic, with a Jet Black with Red accents Suede interior. This is a vehicle you've never written a description for before, so I'll provide you with all the information about it. Please provide the response in plain text without markdown symbols like *, #, or _.


Consider the target audience for this vehicle, which may depend on factors such as its make, model, body style, price point, features, and overall brand identity. For example, a luxury sedan may be targeted towards professionals or executives, an SUV may be targeted towards active families or outdoor enthusiasts, or a truck may be targeted towards adventure seekers, hard workers and those looking for a powerful, versatile  truck. Describe the feeling of sitting behind the wheel of this vehicle, the sense of security and confidence it offers on challenging terrains, and the joy of experiencing its cutting-edge technology and interior.


In terms of tone and style, please aim for a tone similar to what Carvana or Carmax uses, but incorporate sensory language to paint a vivid picture of the vehicle for potential buyers. This includes a conversational, casual and friendly tone that highlights the vehicle's key features and benefits while also conveying its overall value and quality.


Your goal is to engage buyers and drive action. The description should make the reader feel excited about this vehicle and inspire them to take the next step today—whether that’s calling, texting, emailing, or starting their purchase online. The tone should feel welcoming and make it easy for them to say ‘yes’ to learning more. If this vehicle is high-demand or limited in stock, emphasize urgency to encourage quick decision-making.


Be sure to use descriptive, sensory language while describing this vehicle's options and features. When describing features, go beyond listing them—help the reader imagine the experience. Instead of simply stating a feature, describe how it improves daily driving, comfort, or performance. Keep phrasing varied across different descriptions to prevent repetition. Rather than just saying ‘heated seats,’ illustrate how they provide cozy warmth on cold mornings or relaxing relief after a long day. Instead of ‘adaptive cruise control,’ explain how it glides effortlessly through traffic, making long drives stress-free. Always aim to make the reader see themselves behind the wheel, experiencing this vehicle firsthand.


The vehicle history should be earlier in the description. The condition should only be mentioned if it is Good, Very Good or Excellent. The warranty should only be mentioned if it is covered under the factory warranty. Your description should be under 3,300 characters but more than 2,000 characters - word count is not important - character count is important.


As our copywriter, you may want to know our dealership's brand identity, values, unique selling propositions (USP's) and mission: This information can help you craft a description that aligns with the dealership's overall messaging and appeals to potential customers who share those values.


At Huebner Chevrolet Subaru, we believe car buying should be simple, transparent, and stress-free. That’s why we offer upfront pricing—no gimmicks, hidden fees, or surprise add-ons. You get a competitive price from the start, saving you time and hassle.


We also provide free delivery up to 150 miles, giving you the flexibility to complete your purchase online or in person. Need financing? Our network of top lenders ensures great financing and leasing options, tailored to your budget. Plus, we offer comprehensive protection plans to safeguard your investment—because life doesn’t always go as planned.


At Huebner, we don’t just sell cars—we help you find the right one for you.


Before you begin crafting your description, read the details of the vehicle below, along with the options and features list.


At the end of this, add a line with how many characters and words are in this.              


Your opening line should introduce the vehicle, its color, and interior materials. Example: We've just taken in a 2023 Chevrolet Camaro ZL1 Coupe -  It's finished in Vivid Orange Metallic, with a Jet Black with Red accents Suede interior. Follow this with the mileage and key drivetrain details.

The mileage is currently 776.

The MPG Hwy is 21 and the MPG City is 13.

The drivetrain is RWD.

The engine takes Gasoline as the fuel type, and is a 6.2L V8.

The transmission is 10-Speed Automatic.

This vehicle has just 1 previous owner in its previous history.

Based on the vehicle history, it has 0 accidents in its history. (You can omit this from the description if you feel it's best).

This vehicle condition is: Excellent.

The warranty remaining on the vehicle: Remaining factory bumper to bumper warranty .


The following is a comma separated list of the specific options that comes on this vehicle from the factory: {LICENSE PLATE BRACKET  FRONT,LPO  ALL-WEATHER FLOOR MATS,REMOTE VEHICLE STARTER SYSTEM,TRANSMISSION  10-SPEED AUTOMATIC  includes transmission oil cooler and (BTV) remote vehicle starter system,HOOD INSERT  VISIBLE CARBON FIBER WEAVE,AUDIO SYSTEM  CHEVROLET INFOTAINMENT 3 PREMIUM SYSTEM WITH CONNECTED NAVIGATION  8 DIAGONAL HD COLOR TOUCHSCREEN  AM/FM STEREO  Bluetooth audio streaming for 2 active devices  Apple CarPlay and Android Auto capable  enhanced voice recognition  additional memory for in-vehicle apps  cloud connected personalization for select infotainment and vehicle settings. Subscription required for enhanced and connected services after trial period.,ZL1 PREFERRED EQUIPMENT GROUP  includes standard equipment,LPO  EMBROIDERED CENTER CONSOLE LID  CHEVROLET PERFORMANCE LOGO,ENGINE  6.2L SUPERCHARGED V8 DI  VVT  (650 hp [485 kW] @ 6400 rpm  650 lb-ft torque [881N-m] @ 3600 rpm) (STD),SEATS  LEATHER-TRIMMED WITH SUEDED INSERTS FRONT BUCKET  RECARO PERFORMANCE  (STD),LPO  ALL-WEATHER CARGO MAT WITH CAMARO LOGO,VIVID ORANGE METALLIC,LPO  FUEL FILLER DOOR IN BLACK WITH VISIBLE CARBON FIBER INSERT,SUNROOF  POWER,JET BLACK WITH RED ACCENTS  SEAT TRIM,WHEELS  20 X 10 (50.8 CM X 25.4 CM) FRONT AND 20 X 11 (50.8 CM X 27.9 CM) REAR DARK GRAPHITE PREMIUM PAINT  FORGED ALUMINUM  (STD),LPO  CARBON FIBER-LOOK SHIFT KNOB (AUTO) OR CARBON FIBER-LOOK SHIFT KNOB MEDALLION (MANUAL),PADDLE-SHIFT MANUAL CONTROLS,TIRES  285/30R20 FRONT AND 305/30R20 REAR  BLACKWALL  SUMMER-ONLY  (STD),REAR AXLE  2.85 RATIO,Power Driver Seat,Mirror Memory,Seat Memory,Supercharged,Locking/Limited Slip Differential,Rear Wheel Drive,Active Suspension,Power Steering,ABS,4-Wheel Disc Brakes,Aluminum Wheels,Tires - Front Performance,Tires - Rear Performance,Rear Spoiler,Heated Mirrors,Power Mirror(s),Intermittent Wipers,Variable Speed Intermittent Wipers,AM/FM Stereo,MP3 Capability,Bluetooth Connection,Auxiliary Audio Input,Smart Device Integration,Premium Sound System,WiFi Hotspot,Satellite Radio,Requires Subscription,Satellite Radio,Requires Subscription,Bluetooth Connection,Bluetooth Connection,Smart Device Integration,Leather Seats,Bucket Seats,Power Driver Seat,Power Passenger Seat,Heated Front Seat(s),Heated Front Seat(s),Cooled Front Seat(s),Pass-Through Rear Seat,Floor Mats,Heated Steering Wheel,Adjustable Steering Wheel,Heads-Up Display,Climate Control,Multi-Zone A/C,A/C,Power Windows,Power Door Locks,Keyless Entry,Power Door Locks,Keyless Start,Cruise Control,Back-Up Camera,Driver Vanity Mirror,Passenger Vanity Mirror,Driver Illuminated Vanity Mirror,Passenger Illuminated Visor Mirror,Remote Trunk Release,Security System,Rear Defrost,Front Reading Lamps,Traction Control,Stability Control,Brake Assist,Daytime Running Lights,Driver Air Bag,Passenger Air Bag,Front Side Air Bag,Front Head Air Bag,Rear Head Air Bag,Passenger Air Bag Sensor,Knee Air Bag,Telematics,Requires Subscription,Rear Parking Aid,Back-Up Camera,Cross-Traffic Alert,Front Collision Warning,Blind Spot Monitor,Emergency Trunk Release,Driver Restriction Features,Tire Pressure Monitor,Tire Pressure Monitor,Auxiliary / USB port,Premium Audio System,Navigation / GPS / NAV,Power Windows,Memory Seat Settings,Keyless Entry / Push Button Start,Leather Interior,Power Seat / Seats,Head-Up Display,Heated / Cooled / Ventilated Seats,Heated Steering Wheel,Heated Seats,Bluetooth Connectivity,Dual / Multi Zone Climate Control,Apple CarPlay / Android Auto,Wireless Charging Station,Front Bucket Seats,8 Touchscreen,Voice Command / Recognition,Twin Dual Exhaust,Chrome Dual Exhaust,Sunroof / Moonroof,Black Bowtie Emblems,Rear Spoiler,Hood Scoop,Wipers  front variable-speed  intermittent with washers,Bowties  Black  front and rear,Tail lamps  dark tint,Tires  285/30R20 front and 305/30R20 rear  blackwall  summer-only (Do not use summer only tires in winter conditions  as it would adversely affect vehicle safety  performance and durability. Use only GM-approved tire and wheel combinations. Unapproved combinations may change the vehicle's performance characteristics. For important tire and wheel information  go to Site Maintenance or see your dealer.),Tire inflation kit,Mirrors  outside heated power-adjustable and driver-side auto-dimming  body-color,Spoiler  rear  sport,Wheels  20 x 10 (50.8 cm x 25.4 cm) front and 20 x 11 (50.8 cm x 27.9 cm) rear Dark Graphite premium paint  forged aluminum,Audio system  Chevrolet Infotainment 3 Plus system  8 diagonal HD color touchscreen  AM/FM stereo Bluetooth audio streaming for 2 active devices  Apple CarPlay and Android Auto capable  voice recognition  in-vehicle apps  cloud connected personalization for select infotainment and vehicle settings. Subscription required for enhanced and connected services after trial period.,Trunk release  power,Antenna  OnStar and SiriusXM Radio  fin-type (Body-color.),Sill plates  illuminated,Audio system feature  Bose premium 9-speaker system,SiriusXM with 360L Equipped with SiriusXM with 360L. Enjoy a 12-month trial subscription of the Platinum Plan for the full 360L experience  with a greater variety of SiriusXM content  a more personalized experience and easier navigation. With the Platinum Plan  you can also enjoy your favorites everywhere you go  with the SiriusXM app  online and at home on compatible connected devices (IMPORTANT: The SiriusXM radio trial package is not provided on vehicles that are ordered for Fleet Daily Rental (FDR) use. If you decide to continue service after your trial  the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. See the SiriusXM Customer Agreement at www.siriusxm.com for complete terms and how to cancel. All fees  content  features  and availability are subject to change. GM connected vehicle services vary by vehicle model and require active service plan  working electrical system  cell reception and GPS signal. See onstar.com for details and limitations.),Door locks  power programmable with lockout protection,Wireless Apple CarPlay/Wireless Android Auto,Defogger  rear-window  electric,Lighting  interior spectrum  24 different color selections,Cup holders  2 front,Steering wheel  3-spoke  sueded microfiber-wrapped  flat-bottom includes (KS9) sueded microfiber wrapped shift knob,Cruise control  electronic with set and resume speed  steering wheel mounted,Windows  power with driver and passenger Express-Down/Up,Speedometer  miles/kilometers,Compass display,Seat  rear  folding,Shift knob  sueded microfiber-wrapped,Seat adjuster  front passenger  6-way power,Seats  Leather-trimmed with sueded inserts front bucket  RECARO performance,Air conditioning  dual-zone automatic climate control with individual climate settings for driver and dedicated passenger controls and outside temperature display,Seats  ventilated driver and front passenger,Antenna  integral rear window,Pedals  sport alloy,Keyless Open and Start includes 2 remote transmitters that enable automatic door unlock and open by touching door switch,Rear Camera Mirror,Wi-Fi Hotspot capable (Terms and limitations apply. See onstar.com or dealer for details.),Glovebox  lockable,Interior trim  aluminum accents on door trim and shifter cap,Steering column  manual rake and telescopic,Steering wheel  heated,Dead pedal  driver,Seat adjuster  driver  8-way power,SiriusXM Radio,Chevrolet Connected Access with 10 years of standard connectivity which enables services such as  Vehicle Diagnostics  Dealer Maintenance Notification  Chevrolet Smart Driver  Marketplace and more (Limitations apply. Not transferable. Standard connectivity available to original purchaser for ten years from the date of initial vehicle purchase for model year 2018 or newer Chevrolet vehicles. See onstar.com for details and further plan limitations. Connected Access does not include emergency or security services. Availability and additional services enabled by Connected Access are subject to change.),Lighting  front reading lamps,Bluetooth for phone,Seats  heated driver and front passenger,Floor mats  carpeted front,Visors  driver and front passenger vanity mirrors  covered  illuminated,Wireless Charging for devices,Head-Up Display with color digital readouts for vehicle speed  selected gear  G-Force  audio system information  high-beam indicator  compass  outside air temperature  tachometer  vehicle messages  Turn-by-Turn information and phone information,Driver Information Center  enhanced  8 diagonal multi-color re-configurable display,Theft-deterrent system  electrical  unauthorized entry,Engine  6.2L supercharged V8 DI  VVT (650 hp [485 kW] @ 6400 rpm  650 lb-ft torque [881N-m] @ 3600 rpm),Steering  power  variable ratio  electric,Battery rundown protection,Differential  electronic limited slip (eLSD),Cooling system  extra capacity,Cooler  rear differential,Rear wheel drive,Exhaust  dual-mode,Driver Mode Selector up to 4 modes available for various driving conditions - Snow/Ice  Tour  Sport and Track (SS and ZL1 models only),Rear axle  3.73 ratio (Included with (MN6) 6-speed manual transmission.),Brakes  Brembo 6-piston front and 4-piston rear  performance  4-wheel antilock  4-wheel disc,Launch control  custom,Suspension  Performance,Cooling  external engine oil cooler,Transmission  6-speed manual (Includes Active Rev Matching.),Magnetic ride control (Deleted when (A1Z) ZL1 1LE Extreme Track Performance Package is ordered.),Cooler  transmission oil,Fueling system  capless,Cooler  engine coolant  auxiliary,3 Years of Remote Access. The Remote Access Plan gives you simplified remote control of your properly equipped vehicle and unlocks a variety of great features in your myChevrolet mobile app. See de.} Also, I attached a window sticker for you to reference in addition to the comma separated list of options.



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Step 2: Objective: Create a short, attention-grabbing summary of the vehicle’s top features. This will appear at the beginning of the listing and must immediately capture buyer interest.


--In Step 1, you determined this vehicle’s role and target buyer based on its body style, feature set, and intended use. You evaluated dynamically to ensure the most relevant features are prioritized for the buyer's needs.

--Competitive Advantage: Highlight features that differentiate this vehicle from others in its class.

Example: If this vehicle has a V8 engine while rivals use a V6, that’s a strong selling point.

--Immediate Buyer Appeal: Features should be ranked by impact, with the strongest selling points appearing first. First 3–5 features should be the most powerful, followed by supporting features. If a vehicle has ony had 1 previous owner, that's a big selling point for a used vehicle.

--Format in ALL CAPITAL LETTERS, separating each feature with ' -- ' (double dashes with spaces before and after).

--Limit to 150–250 characters to ensure a concise, high-impact section.

--Avoid redundancy with the description by using varied phrasing.

--Example Format: '1-OWNER -- AWD -- 34 MPG -- HEATED LEATHER SEATS -- APPLE CARPLAY -- ADAPTIVE CRUISE CONTROL -- BACKUP CAMERA -- BLIND SPOT MONITORING -- AUTO HIGH BEAMS --'

**IMPORTANT: This example is only for reference. The highlight section you write must be dynamically generated based on the description and the vehicle’s top selling points.




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Step 3: Objective: Summarize the description's key details and provide top selling points.

Instructions: At the end of the description and highlight section:

--Report Metrics: Provide the total character count and word count for the description.

--List Key Selling Points: Identify the top 10 key selling points based on the target buyer's needs and the vehicle's features. Write each point in a concise, engaging format.






Result: 

1-OWNER -- ONLY 777 MILES -- 650 HP SUPERCHARGED V8 -- HEATED & VENTED RECARO SEATS -- MAGNETIC RIDE CONTROL -- HEAD-UP DISPLAY -- BOSE PREMIUM AUDIO -- CARBON FIBER HOOD -- NAVIGATION -- WIRELESS APPLE CARPLAY -- SUNROOF -- 20" DARK GRAHITE ALLOY WHEELS -- SPORTY BLACK LIFTED REAR SPOILER -- CARBON FIBER BLACK HOOD INSERT -- MUST SEE --


We've just taken in a JUST-LIKE-NEW 2023 Chevrolet Camaro ZL1 Coupe -  it's finished in Vivid Orange Metallic with a Jet Black Leather interior trimmed in red-accented sueded leather. With ONLY 777 miles, this performance beast is practically brand new and still under the factory bumper-to-bumper warranty. A true modern muscle car, this ZL1 is engineered to thrill -  delivering world-class track performance, street presence, and comfort in one wickedly sharp package. And with just one previous owner, it's ready to offer its next driver the full adrenaline rush experience.


Under the sculpted hood sits a supercharged 6.2L V8 engine pushing out a monstrous 650 horsepower and 650 lb-ft of torque. Paired to a lightning-quick 10-speed automatic transmission with paddle shifters, this Camaro launches with authority and glides through gears with brutal precision. Whether you're carving corners in Sport Mode or hammering it in Track Mode, the magnetic ride control and Brembo brakes keep you fully in command, making every drive an event.


Climb inside and you're greeted with RECARO performance bucket seats wrapped in leather and suede, perfectly bolstered to cradle you during high-speed maneuvers while still delivering everyday comfort. The suede-wrapped flat-bottom steering wheel and carbon fiber-look shift knob add a tactile sense of motorsport heritage, while the illuminated sill plates, aluminum trim, and 24-color spectrum interior lighting bring out its premium side.


Tech-wise, the ZL1 is just as advanced. The 8-inch Chevrolet Infotainment 3 system with navigation, wireless Apple CarPlay and Android Auto, and a Bose 9-speaker premium sound system keep you connected and entertained. A head-up display projects performance data and turn-by-turn directions right onto the windshield, and the Rear Camera Mirror and blind zone alert provide helpful awareness at all times.


And the little details? They make a big difference: remote start, heated and ventilated front seats, dual-zone climate control, wireless charging, and even embroidered all-weather mats with the Camaro logo. A power sunroof opens up the cabin for an extra dose of excitement, and the factory carbon fiber hood insert and black accents give this ZL1 a menacing, motorsport-inspired aesthetic.


If you've been hunting for a ZL1 that delivers max curb appeal, low miles, and top-tier performance with all the right options -  this is it. The Vivid Orange Metallic paint gleams under the sun, and those forged 20-inch wheels wrapped in sticky summer tires complete the aggressive look. At Huebner Chevrolet Subaru, we offer upfront pricing with no hidden fees, flexible financing, and free delivery up to 150 miles -  making it easy to start your Camaro story today.


This is not your average sports coupe. This is the ZL1. Turn the key (or push the button), and you'll hear the crackle of a supercharged V8 ready to chase apexes. But don't wait -  this one won't last long.