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Of course, it depends on their overall goals .. but usually, it comes down to a sales and service bottom line conversion. The proof is not in the number of people who follow you -- it's the results your engagement produces. Still, there is great value in local branding, keeping your brand and services top-of-mind, pushing content like video and opening a channel for improved customer service and buying-experience or service reviews. Facebook gives you a lot of opportunities to promote events, promote exclusive service deals, run contests, list inventory, encourage test drives and connect with otherwise orphaned customers. A great effort starts in the dealership with the customer. Build on the value of special deals, referral programs and contests by promoting your social URLS like you would your Website. If you're creative, you can develop rotating incentive programs for growing a following through targeted referrals from your customer base. You can also build a targeted audience using Facebook and Google ads ... A car consumer's Facebook wall is far more visible than your Website.There are plenty of tools that allow you to track social activity. Making certain that you keep up with sources is important. Then apply activity with sources and sales to find out what your effort is worth. The two primary keys to a good social marketing plan is a consistent level of engagement and creativity. Along with building a targeted following ... of course.There are many dealers here who have great social media activity that seems to be driving traffic to their dealerships.
Of course, it depends on their overall goals .. but usually, it comes down to a sales and service bottom line conversion. The proof is not in the number of people who follow you -- it's the results your engagement produces. Still, there is great value in local branding, keeping your brand and services top-of-mind, pushing content like video and opening a channel for improved customer service and buying-experience or service reviews. Facebook gives you a lot of opportunities to promote events, promote exclusive service deals, run contests, list inventory, encourage test drives and connect with otherwise orphaned customers.
A great effort starts in the dealership with the customer. Build on the value of special deals, referral programs and contests by promoting your social URLS like you would your Website. If you're creative, you can develop rotating incentive programs for growing a following through targeted referrals from your customer base. You can also build a targeted audience using Facebook and Google ads ... A car consumer's Facebook wall is far more visible than your Website.
There are plenty of tools that allow you to track social activity. Making certain that you keep up with sources is important. Then apply activity with sources and sales to find out what your effort is worth. The two primary keys to a good social marketing plan is a consistent level of engagement and creativity. Along with building a targeted following ... of course.
There are many dealers here who have great social media activity that seems to be driving traffic to their dealerships.