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Joe


Facebook may very well be a billboard the talks to itself (in worst cases) and interacts with consumers (in best cases).

You suggest that consumers really don't want to chat with their dealers and that begs the question why are some dealers claiming otherwise? 


Is Ford's success with social media more related with their OEM status (original creator) and not something that is inherited to their dealers?


That's why I'm trying to understand what is working so that we can recognize dealers that have unlocked some elements of success.