• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

Ford was an early SM player.  I think they even admitted that they didn't know what they were doing in the first few years ... or had corporate support. Hopefully ... by now each OEM has a social media best practices handbook that gets routinely ignored by dealers.


See, no metrics were used in my last few responses. :)  VERY tempting though!