David,
"No metrics & VERY Tempting"? hahaha NOT!
Why do people ignore the obvious? Opportunity is EVERYWHERE. FB is but one opportunity.
Someone.. anyone, give me a budget for Social Media and compare that $spend$ against my digital marketing suggestions and it won't be a fair fight. I'll completely blow the SM results into a vapor. No cheating, no short cuts, Social Media must be done RIGHT for it to work. MB Motorsports has the most complete FB model I've ever seen. Create the budget for Free gift cards, Free Detailing, videos galore (coreograph, shoot, edit, upload, post), incl time to administer contests. Don't forget the talent needed to pull this all together.
Is this FB Talent? (this is a real post)
Paul J Nunley If you want to get the straight scoop from an honest salesman, call my brother, Chuck. Other than myself, he is the only one in the entire state that will not give you a load of bs, complete straight shooter.
If you need his number, contact me.
Nunley
For those few Dealers that are already super organized* and already have all the BASICS down and are looking for branding opportunities, THEN Social Media is a logical extension to an already robust digital marketing system.
While I'm shoving coal in the furnace, Friend-ing Ford has few parallels to Friend-ing Bobs Corner Ford Store. Ford is the product, Bobs Corner Ford Store is the point of purchase. For Bob's Ford to KEEP his audience, he needs talent to "entertain" his friends because his audience only needs him once every 4 years. This talent is hard to find and hard to recruit & train. Hell, dealers can't figure out google paid ads, let alone crafting a Social Media message that is not promotion laden.
*e.g. CheckeredFlag, Younger, Walser, AuctionDirectUSA, MB Motorsports, etc
