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Joe,I recall that they said about the Web a few years back … a tool for branding. And like the Web, it’ll take only one or two FB mega retail success stories to set things off.A highly successful business takes organization and good resources. It also takes the realization that not all sales and marketing efforts will give immediate gratification or produce a sharp jump on a graph. I’m aware that many companies operate with a catch and release sales philosophy – I’ve worked for a few. And they wondered why incoming call volume was dead to poor after being in business for 10+ years. That’s often the difference between sales and marketing.Social media can produce POSITIVE results and direct sales. And it’s not just a branding tool (Which is hardly a bad thing.) Within the 4 year cycle, you can influence repeat service business, grow prospects and referrals. I would have been lost at “honest salesman.†I agree, everyone is jumping on the SM bandwagon, and there are many “experts†… As there were 17 years ago with the Web. But like all sales and marketing efforts … the proof is in the direct results. If you know who to look for, it’s not hard to train.
Joe,
I recall that they said about the Web a few years back … a tool for branding. And like the Web, it’ll take only one or two FB mega retail success stories to set things off.
A highly successful business takes organization and good resources. It also takes the realization that not all sales and marketing efforts will give immediate gratification or produce a sharp jump on a graph. I’m aware that many companies operate with a catch and release sales philosophy – I’ve worked for a few. And they wondered why incoming call volume was dead to poor after being in business for 10+ years. That’s often the difference between sales and marketing.
Social media can produce POSITIVE results and direct sales. And it’s not just a branding tool (Which is hardly a bad thing.) Within the 4 year cycle, you can influence repeat service business, grow prospects and referrals.
I would have been lost at “honest salesman.†I agree, everyone is jumping on the SM bandwagon, and there are many “experts†… As there were 17 years ago with the Web. But like all sales and marketing efforts … the proof is in the direct results.
If you know who to look for, it’s not hard to train.
