Did somebody say, MB Motorsports?
Here's my take.
Do people go to facebook to find their next car? No.
Are people going to follow you because of your specials on Facebook? a few maybee, most won't care
Do people socialize and ask their friends for advice on Facebook? Yes.
True story, I sat down with one of our salesman trying to show him how to use facebook. We logged on and searched -mb motorsports - posts by everyone. What came up? A local woman who's status said - Anyone know a local used car dealer that won't rip me off? Her status had 2 comments by friends of hers. 1st - you have to go to mb motorsports in tinton falls, they are awesome. 2nd - OMG, I just bought a car from them and they were great! My salesguy turns to me and says "that lady bought a car from me yesterday". The lady who asked advice of her friends.
Facebook is a tool to brand your dealership. You got your previous customers, future customers, local business that support you - all listening to what your saying on FB. Engage them, Become their FRIENDS. That's what it's all about. They don't want to hear about your lease special. I don't believe in using FB to sell. I've never advertised that we sell car detail gift certificates on FB. But this holiday season we were approached by our fans and we sold some . All because they remembered us from our free detail contest's. That's how I know it works. Sales come organically from FB. Build up the biggest local following you can and you'll sell some cars off of it, and don't spend too much time doing it.
