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No, it's based on 15+ years on marketing experience. Social media is not a unicorn -- it's the same old horse with a plastic horn glued on to it. As Jesse proves, social activity through branding (or fairy dust) leads to sales. AND, he's been able to track it.I'm really not trying to convince you otherwise. I guess you don't see the parallels with when the Web was new.
No, it's based on 15+ years on marketing experience. Social media is not a unicorn -- it's the same old horse with a plastic horn glued on to it. As Jesse proves, social activity through branding (or fairy dust) leads to sales. AND, he's been able to track it.
I'm really not trying to convince you otherwise. I guess you don't see the parallels with when the Web was new.
