Reply to thread

I understand your resistance, and I ABSOLUTELY agree that dealers have a different place in SM and other PR/Marketing channels than other industries, but that doesn't mean it's not relevant. 

I'm no "FB fairy," thank you, and I do work in your vertical.  I've been in the business for years.  Just because creativity and technology is not your strong suit, doesn't mean that it doesn't have a place in the industry.  It does; I found it and ran with it.  So noting that I did not make a research error ...  I stand by what I said.  And in agreeing that our customer base often believes that we are out to rob them, you cement my argument that PR is a very important piece of your business.  SM is crucial to PR nowadays.  And once again, there is more to SM than FB.  Social Media = media channels that incorporate a social feature to their operation. 

FB as a sales reps personal tool = Great! FB for a dealer = Great too (if you do it right).  Including Fixed Ops into SM = Awesome! I've created several SM marketing plans revolving around fixed ops.  Dealerrater reviews on a FB page are great ... but is your FB page linked with your FB place page?  Have you built a targeted audience? What about Twitter? Youtube? What about other LBS? How's your local SEO doing? What are people saying about your dealership outside of dealerrater.com? Are you listening? If there is ONE thing that SM is best for, above all else, it's listening to your customer base, and learning from them.