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This is what makes me questions your social media knowledge.  First as a disclaimer I am no expert on this subject.


I believe Social Media is similar to going to a party.  If you did not know one person at the party, you wouldn't run around throwing business cards and telling everyone what you sell.  You would introduce yourself and when you had built some rapport you start asking the right questions and providing the person with some insight on "I do this..."


You on the other hand - basically drop kicked the door down in this party, stood on the table, and went Vince Lombardi on what is right and what is wrong.


Hopefully my comment wasn't too offside and I don't mean anything personal as I'm sure you have a successful business.


Also.. with the fixed ops SM plans you have built possibly you could share some of the actions you took and the results that were accomplished.


My $0.02

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