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A dealer wouldn't have signage or a building if you applied this rule ... If I were to recommend an SM entry strategy for "Uncle Joe," it would be to add an SM share link on each listing of the Sun site. Then set up a Facebook fan page, that would also feed to Twitter "for Old Joe's Cars ..." and post inventory and update new listings as they become available. This would take little time away from his SEO-ing and unicorn hunting. Perhaps invest a few dollars month for an entry page app that also collects email address. I would start with the old cars site because its a one-of-a-kind product with a subject that has a strong following and fan base. Evaluate in 90 days, and see if that limited engagement is worth a ramp up in effort.
A dealer wouldn't have signage or a building if you applied this rule ...
If I were to recommend an SM entry strategy for "Uncle Joe," it would be to add an SM share link on each listing of the Sun site. Then set up a Facebook fan page, that would also feed to Twitter "for Old Joe's Cars ..." and post inventory and update new listings as they become available. This would take little time away from his SEO-ing and unicorn hunting. Perhaps invest a few dollars month for an entry page app that also collects email address. I would start with the old cars site because its a one-of-a-kind product with a subject that has a strong following and fan base. Evaluate in 90 days, and see if that limited engagement is worth a ramp up in effort.
