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David,

Respectfully, a sign and a building are more vital for the majority of dealers than a presence on Facebook or a daily twitter feed of inventory. In fact when I get a steady stream of inventory flying across my twitter feed or a daily oil change coupon in my Facebook live stream, that's a clear signal to "unfollow".

Laugh away but I firmly believe that getting the basics in place is a vital step before any dealer starts chasing unicorns with no real ROI attainable for months or years.

I'm not saying don't do it, I'm saying have your priorities straight. And Social Media would not rate really high on my priority list.

And make no mistake, dealers measure results in units sold not in the number of followers they have.