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Rob, if I read you correctly, you're talking about staying in touch with your community. The medium has changed, but it's always made sense and always will.My only concern is that will all the buzz - and all the gurus - dealers are dumping money into Social Media with no real vision or plan.Would you agree that a dealer needs to have the basics in place before making a leap into Social Media and expecting immediate results (sales).
Rob, if I read you correctly, you're talking about staying in touch with your community. The medium has changed, but it's always made sense and always will.
My only concern is that will all the buzz - and all the gurus - dealers are dumping money into Social Media with no real vision or plan.
Would you agree that a dealer needs to have the basics in place before making a leap into Social Media and expecting immediate results (sales).
